What are common BIMI errors?
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Your BIMI logo isn't showing up. Here are the most common reasons why, and how to spot each one.
SVG format is wrong. Your image editing software probably exports standard SVG, but BIMI needs SVG Tiny Portable Secure format specifically. It's a stripped-down version without scripts or external links. Text is allowed, but it can display differently from one inbox to the next, so check how it looks or turn it into shapes first. If you're not sure whether your SVG passes validation, test it with BIMI setup instructions that include validation steps.
DMARC policy isn't strong enough. BIMI requires DMARC set to p=quarantine or p=reject. If you're still running p=none, upgrade your DMARC policy before you debug anything else. Many people get stuck here without realizing it. Check your DMARC policy to see where you stand.
DNS record has the wrong path or format. The BIMI DNS entry lives in a specific place (default._bimi.yourdomain.com) and expects exact formatting. One typo breaks the whole setup.
VMC certificate mismatch (if you're using one). If you've got a Verified Mark Certificate, the domain in the certificate must match exactly. If the certificate does not name the domain you send from, mailboxes that check it may refuse the logo.
You tested too soon. There is no fixed wait for a logo to appear, because each mailbox keeps its own cache. Google says up to 48 hours for Gmail. Test again after a day or two. Need help checking if a specific authentication problem is yours? Try the Review My Emails hotline.
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