Trust beats tactics™

We see what algorithms can’t.

You paid for deliverability. They showed you delivery.

We’re not Google. We’re the ones who read your list the way Google does.

Validation tells you an address exists. That’s where most tools stop. We look at the things an algorithm can’t see on its own: engagement, history, reputation, the patterns a human notices. Every address gets a verdict you can act on, with the reasoning in plain English.

Clean your list · 1,000 credits free Prefer we handle it?

Every Trustpilot review is 5 stars. Litmus Coach Award winner. Trusted by deliverability pros.

Yanna-Torry Aspraki, looking at the camera. She’s the founder.

Yanna-Torry Aspraki

Litmus Coach 2020·Ask a Deliverability Expert·8,000+ lists reviewed·Lenovo Twinning Finalist

Verdict card RME-4820 · row 1,847
Address under review
m.harrington@northstar-supply.co
KEEP
MONITOR
SUPPRESS
Engagement decayed 74d Provider flip < 90d Spam Report Risk
MX record resolves
SPF alignment aligned
Engagement decay flat for 74 days
Form source webinar-heavy
Signup cohort 3 flagged spam
The reasoning, in plain English

Three signals at once. This mailbox opened twice last quarter, then went quiet for 74 days. Decay, not death. The domain moved mailbox providers in April, so the old reputation does not carry over. And subscribers who joined the same way, same webinar, have started marking us spam. A validator sees none of it. Do not suppress yet. Move this cohort into a re-engagement flow, pull what they opened and how they signed up, and let their next real click decide. Silent through the flow too, then suppress.

Yanna-Torry Aspraki
Reviewed today
Reason: engagement decay, not proven death

Every address. Every verdict. Every reason.

02Same rules as every feed

Two exhibits. One algorithm.

Exhibit ASocial feed

808 of 58,098followers the feed decided to show

“You already accept this. You don’t call anyone.”

Exhibit BInbox

808 of 58,098inboxes the filter decided to fill

“Same deal. Different tolerance.”

You already know how one of these works. Now let me show you the other one.

You own your list. You don’t own the algorithm. Every feed decides visibility. You knew that about Instagram. Now you know it about Gmail and Google Workspace.

Deliverability is the SEO of email. We don’t make the rules. We give you the language and math to reverse-engineer what the algorithm sees.

Better decisions in, better numbers out.

Yanna-Torry Aspraki, founder of Review My Emails

02The expert behind the app

It’s one specialist’s judgment, turned into a tool

Yanna-Torry Aspraki has spent her career keeping businesses out of the spam folder: training deliverability specialists, advising teams, and running a free Email SOS hotline because she’d rather you didn’t get burned.

Review My Emails is the thing she does for clients, built into software you can use yourself.

Here’s how Google’s AI describes her, unprompted

“The thing that distinguishes Yanna-Torry Aspraki is her focus on strategic, human-led context rather than binary algorithms.”

Google AI Overview · ask Google yourself ↗

Litmus Coach Award 2020 MARsum Top 100 Marketing & Advertising Leaders 2021 Marketing 2.0 Best Business Award 2022 Lenovo Twinning Finalist 2026

03Before the send

Valid is not the same as safe

Every validation tool on the market answers the same question: does this mailbox accept SMTP? That tells you the mailbox can accept mail. It doesn’t tell you anything about how the person behind it behaves, or how the providers downstream feel about them.

A perfectly valid address can still hurt your reputation: a recycled domain, an abandoned inbox, a role address that never reads anything. Algorithms can’t tell the difference. Judgment can.

You need to know what happens after you hit send. That’s where validation ends and intelligence begins.

04Clean, then look

Three verdicts, not two

Most tools give you valid or invalid. We give you a verdict you can actually act on, and the reasoning behind it.

Keep

Safe to send to. Active inbox, clean history, no red flags. Put it in your next campaign.

Signal positive engagement in the last 90 days, resolving MX and aligned SPF, no known trap-network overlap, clean reputation across the providers we check.

Monitor

A judgment call. Two companies can get the same Monitor verdict on the same address and reach different right answers, because their list, offer, and relationship with that subscriber are different. We surface the signal. You read your context. You decide. Or ask. That is what I am here for. Send, watch the next few campaigns, then call it.

Signal engagement decay over a measured window, role-based address with a shared inbox, or freemail signup on a domain whose MX changed in the last 90 days.

Suppress

Do not send to this address. It will hurt you. We tell you exactly which mechanism is the problem.

Signal Blocklist presence, hard bounce in the last 90 days, catch-all domain, or zero engagement on a previously active address over a measured window.

Every verdict comes with a reason you can read, not a spreadsheet you have to interpret.

Client A · wellness coaching · webinar-heavy

client-list-2026-06.csv47,283 emails
82% keep14% monitor4% suppress
context

Client B · e-commerce · lead-magnet

client-list-2026-06.csv47,283 emails
76% keep9% monitor15% suppress

Same list. Different business. Different answer.

See how context changes the clean

05What your list says about you

The customer told us nothing about their business. The list did the talking.

List intelligence report · real job, anonymized
client-list-2026-04.csv 47,283 emails uploaded 14s ago
Business context: (not provided)
Finding 1 · Where these subscribers came from Confidence: high

Your lead magnet is collecting throwaway addresses.

  • 3,891 disposable addresses, the throwaways people grab for one download
  • Nearly half signed up inside the same 72 hours
Finding 2 · Who is actually on this list Confidence: medium

A security or government audience found you last October.

  • 128 addresses on government domains (.gov, .mil, .gc.ca)
  • All of them arrived within the same six weeks
Finding 3 · What your signup form lets through Confidence: high

Your form accepts typos and sends them straight to your list.

  • 1,204 misspelled domains: gnail, gmial, yaho, hotmial
  • Some typo domains are registered and accept everything. They never bounce, and they are nobody.

We never asked how you send.Your list told us anyway.

That is the point of the cleaning.

Upload a list. See what yours says.

No credit card. First 1,000 free.

06Signed, not scripted

The people who know email best vouch for her

Not anonymous quotes. Deliverability specialists, engineers, and industry peers, on the record.

She’s a guru in this field. With her extensive knowledge in compliance and deliverability, she can quickly assess any issue and find the right solution. She’s open, honest, and always helpful. Makes time for your questions and brings real clarity.

Victor Roemgens

Sr. Email Deliverability Specialist, Decathlon

She shares her knowledge freely, genuinely wanting others to succeed, because to her, competition doesn’t exist. As she always says: “If one of us succeeds, we all do.”

Tilak Bobby

The Email Doctor

It was honestly shocking to observe her deep understanding of both mathematical and IT concepts. She educated many deliverability specialists and engineers on a daily basis, and always has a great way of explaining complicated concepts.

Ali Jozi

Software Engineer, Provable Labs

She genuinely supported my growth as a professional and helped me get acquainted with the email industry.

Jenna Devinney

SAE International

Not only is she a great person, but she is a true expert in her field.

Stephanie Richards

Founder, SowGrow PR

Her generosity and genuine kindness have made her a beloved and respected figure in the industry.

Shelly Mateer

Editor, OpsLens

The industry vouches for the person. The customers rate the work.

Every Trustpilot review is 5 stars

From the people whose lists we’ve actually cleaned.

★★★★★

10 reviews. Every one is 5 stars.

Also from Ember, Sam Cande, Megan S, Adeola Sole, Nick Perkins, and more.

★★★★★

Incredible responsiveness, real rigour and craft in the insights provided. My email list feels brand sparkling new. All the other email clean up services I’ve tried seemed like they were done by AI or a template. This is a real person, with real knowledge and tailor-made solutions.

Chris Mead

GB

★★★★★

YT genuinely cared about getting things right and was INCREDIBLY generous with her knowledge. Such a pleasure to work with.

Sonja Rufina Lopez

US

07No black box

Upload. Analyze. Act.

Upload your list

CSV or XLSX. Drag it in or paste from your ESP export. No formatting required.

Drop your list here.

CSV, XLSX, up to 100MB. First 1,000 emails free.

We analyze everything

Domain health, inbox activity, trap databases, complaint history, blocklist exposure, provider behavior. Dozens of checks per address.

✓ Parsing done
✓ Deduplication done
✓ Validation done
Analysis running
· DNS enrichment queued
· Label aggregation queued
· Output generation queued

58% · 1,247 emails/sec · ETA 47s

Get your verdicts

Every address gets a verdict (Keep, Monitor, Suppress) and the label(s) telling you why. The labels are the difference. Across your whole list, they reveal patterns your current tool can’t see. Patterns that save you money. Patterns that make you money. Download the cleaned segments and send with confidence.

3,614 keep712 monitor494 suppress
Engaged recipient2,908
Engagement decay483
Hard bounce < 90d207
See the full walkthrough

 Access, not a hire

The tool fixes the 99%. She’s on tap for the 1%.

When you first learn Monopoly, you make stupid moves. You buy every property you land on. You hold cash instead of building houses. Then someone explains the actual rules, the ones the box didn’t spell out, and every move you make after that is different.

Deliverability is the same. Once you understand how the algorithm reads a list, you stop making the stupid moves and start making the obvious ones. The cleaning and the signed reports do that work for 99% of senders on their own.

The 1% is what Yanna-Torry is around for. Not a chatbot. Not a ticket queue reading a script. Reply to a signed report, ask the genuinely weird question, and get a signed reply from the person who wrote the rules book. The cleaning is the price. The specialist comes with it.

99% fixed by the cleaning, the labels, and the signed report. The tool.
1% the question only a human can answer. Signed reply, not Support Team™.

08This is chapter one

Cleaning your list is where it starts, not where it ends

Clean handles the upload. Insights handles every send after that.

AVAILABLE NOW

RME Clean

Upload your list. Every address comes back Keep, Monitor, or Suppress, with the label(s) and the plain-English reason that drove it. Download the cleaned segments and send.

Clean your list free
COMING SOON

RME Insights

RME Insights is the deliverability consultant you don’t have to become. It connects every email tool, CRM, form, and analytics source you use, then scores each subscriber across all of them as one human, not many. List level, segment level, campaign level.

You stop wrestling spreadsheets to figure out who’s actually engaged, who’s silently left, and who’s only listening elsewhere. You see the decision and act on it. Focus on creating, sending, growing. Confident you’re emailing the right people for the right reasons.

Become a tester

Become a tester and help shape it. Free while we build it.

Free email tools. No signup needed.

Check your SPF, parse your DMARC, look up your blacklist status. All free, forever.

Email Signature Analyzer

Deliverability signals hiding in your signature

Header Analyzer

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Email Source Analyzer

See what inbox providers actually receive

DMARC Parser

Read your DMARC record in plain English

Blacklist Checker

Are you listed? Find out now.

SPF Checker

Is your SPF actually protecting you?
See all tools

Deliverability emergency?

Blacklisted out of nowhere. Inbox rates tanked overnight. You don’t know where to start. We’ve been there. Reach out and a real person will help you figure it out. No charge. Not for the first conversation, not for the fifth. People get direct access to me. They ask questions. They get ideas they wouldn’t have thought of. If it turns into a real project, list cleaning, an Insights setup, that’s where the work and the money come in. Until then, talk to me.

Get help now

Twice a month. Real changes only.

New questions, deliverability shifts at Gmail and Outlook, and any tool that landed since the last issue. No fluff, no upsell.

Stop guessing which addresses are safe.

Upload your list. Get verdicts you can act on. Free to start, no card required.

Clean 1,000 addresses free

Most senders lose money on email and can’t see where. That’s not a mystery. It’s what’s actually happening.

Upload the list. I’ll sign the report.

Yanna-Torry Aspraki, sitting at a desk, looking at the camera. She’s the founder.

Yanna-Torry Aspraki

Founder, Review My Emails

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