What’s the difference between flow-level and email-level reporting?
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Flow-level reporting evaluates the automation as a whole:
How many entered the flow. How many completed it. Overall conversion rate. Total revenue attributed. Time to conversion.
Email-level reporting evaluates individual messages:
Open and click rates per email. Which emails drive the most conversions. Where recipients drop off. Performance of specific content.
Why both matter: Flow-level shows if the automation achieves its goal. Email-level shows which components work and which need improvement. Optimization requires both perspectives.
Example analysis: Flow achieves 10% conversion rate (flow-level success). Email 3 has 5% click rate vs 15% for others (email-level problem). Improving email 3 could boost flow performance.
Flow-level answers "is it working?" Email-level answers "how can we improve it?"
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