What’s the importance of text-to-code ratio?
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Your email's text-to-code ratio matters because spam filters scrutinize the balance between readable content and HTML markup. When you've got tons of code but very little visible text, filters get suspicious. It looks like you're either hiding content in images (a classic spam tactic) or using overly complex templates to obscure something.
But There's no magic number, but think of it this way: if your email makes sense only with images enabled, you probably have a ratio problem. Image-only emails scream bulk sending. Heavy template code for a simple announcement (thousands of lines of HTML) looks overengineered and sketchy. The fix isn't to pad with hidden text. filters catch that. It's to write emails that have real, readable substance.
Test this yourself: disable images in your email client and read your draft. If it falls apart, you've found your problem. Well-designed templates do layout work efficiently. They don't need thousands of lines to say something simple. Balancing images and text is the practical skill here. Your ratio improves naturally when you focus on actual substance instead of chasing a number.
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