What is email accessibility?
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Say you send an email with important information in an image. Your sighted subscribers see it fine. But for someone using a screen reader, that image is invisible. That's an accessibility gap. Email accessibility means designing emails that work for everyone, including people with visual impairments, motor limitations, cognitive differences, and more.
It's not about special versions of your email. It's about building one email that works for your entire audience. That includes readable text sizes and contrast ratios, alt text for images, semantic HTML structure so screen readers can navigate it, keyboard navigability for people who can't use a mouse, plain language that doesn't confuse, and avoiding color alone to convey meaning.
The good news? When you make emails accessible, everyone benefits. Larger text helps people reading on phones. Clear structure helps anyone scanning quickly. Want to check your current emails? The Accessibility Checker can spot common issues in seconds. Then dive into alt text best practices and semantic HTML structure.
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