What are safe font choices for email?
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You pick a beautiful font for your campaign, but half your subscribers see something completely different because their email client doesn't support it. That's when you realize you need web-safe fonts. These are fonts that come pre-installed on most operating systems, so they render the same way whether your reader's on a Mac, Windows, or Android phone.
Here's your safe list. For sans-serif, you've got Arial, Helvetica, Verdana, Tahoma, and Trebuchet MS. For serif fonts, Georgia and Times New Roman both work reliably. If you need monospace, Courier New is your choice. These aren't fancy, but they'll render consistently in every email client, including Outlook, Gmail, and all the mobile apps.
The trick is using fallback font stacks so if your first choice doesn't load, the client falls back to something that does. Want to try custom fonts too? Check how web fonts vs system fonts behave in different clients. Test how fonts actually render on different devices and clients before you hit send.
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