How can SNDS graphs confirm progress?

You're in IP reputation recovery and you need proof it's working. SNDS (Smart Network Data Services) gives you that proof. It's Microsoft's public dashboard for your sending IPs, updated daily. If you're targeting Outlook, Hotmail, or Microsoft 365 recipients, SNDS is how Microsoft tells you your reputation status.

Here's what you're looking for on the SNDS dashboard. Your IP gets a color: green (good standing), yellow (caution, possible throttling), or red (problems). That color is your headline. Below it, you'll see metrics. Trap hit counts. Complaint rate. Filter result percentage. These aren't just numbers. They're the story of your recovery.

When you're recovering from a reputation hit, watch the trend, not the daily number. Trap hits should be trending down week over week. Complaint rate should be declining. Filter results should be getting better. You won't see dramatic shifts overnight. Recovery takes weeks, sometimes months. But the direction matters.

Red to yellow means you're making progress. Yellow to green means you've broken through. Don't expect a straight line down. You'll have days where numbers bump up, then settle back down. What you're looking for is the overall trajectory. If you checked SNDS two weeks ago and trap hits were 50, and today they're 35, you're on track. If they're bouncing between 45 and 55, you're stuck.

One critical thing: register all your sending IPs in SNDS right now if you haven't already. Go to Microsoft SNDS, verify your domain, and add every IP. Unregistered IPs won't show data, so you'll miss half the picture.

Track this weekly. Take a screenshot every Monday morning (same time prevents day-of-week confusion). Save it to a folder with the date in the filename. After four weeks, you'll see whether your recovery actions are actually working. Sender reputation recovery is slow, but SNDS shows you the proof.

What do your trap hits look like right now? That's your baseline. Next week, that's your comparison point.