Email SOS · Free service

Your email’s making less money. And you can’t see why.

Free help from a real human. Yes, really.

Most email problems I get asked about turn out to be one of five things. Tell me yours and I will tell you which one. No pitch, no upsell, no catch.

I reply within 48–72 hours. No chatbot, no fake-instant. I read every message myself.

Yanna-Torry Aspraki, looking at the camera. She’s the founder, and the person who reads your SOS.

Yanna-Torry Aspraki

Litmus Coach 2020·Ask a Deliverability Expert·8,000+ lists reviewed·Lenovo Twinning Finalist

01Self-triage

It’s almost always one of these five

Read the tell-tale signs and find yours. If you are not sure, that is fine too. Tell me the symptom and I will name the cause.

Authentication broke

01 / 05

Somebody touched the DNS. A domain moved, a record expired, an IT ticket closed without anyone telling marketing. Inbox providers check your domain rules (SPF, DKIM, DMARC) before they trust a word you say. When one breaks, everything you send after it pays for it.

Tell-tale signs it started on an exact date. Bounce messages mention authentication or “unauthenticated.” Something changed recently: a new domain, a new tool, a website migration.

This sounds like mine

Reputation tanked, complaints climbing

02 / 05

Nothing broke. People are quietly voting against you. A few more spam reports, a few less opens, and the providers adjust where they file you. It slides campaign after campaign, until the revenue chart finally makes you look.

Tell-tale signs the decline is a slope, not a cliff. One mailbox provider went cold before the others. More people are hitting the report button than a year ago.

This sounds like mine

Your list went stale

03 / 05

You kept sending to everyone who ever signed up. Or you stopped sending for months and came back at full volume. Either way, a growing slice of your list stopped being people who read you, and the algorithms grade you on exactly that slice.

Tell-tale signs your list only ever grows, never shrinks. Opens have decayed for months. A long pause, then a big send, then a bounce spike.

This sounds like mine

You migrated or switched tools wrong

04 / 05

New sending tool, new domain, new IP, same old volume on day one. Reputation does not transfer on its own. You earn it again, gradually. Skip the ramp and the filters treat you like a stranger shouting.

Tell-tale signs the trouble started within weeks of a migration. The old setup “worked fine.” Nobody warmed the new one before the first full send.

This sounds like mine

A blocklist caught your domain

05 / 05

Somewhere along the line, your domain or your sending setup tripped a listing, and now some providers refuse the conversation entirely. It is the loudest of the five causes and often the most fixable, once you know exactly what is listed and why.

Tell-tale signs certain providers reject you outright while others still deliver. Bounce messages cite a listing or a policy block. Last week was fine. This week is a wall.

This sounds like mine

02What I answer

If it touches email, I can help.

You do not need to be a client. You do not need to buy anything.

  • Blocklist removal (getting unblocked by Gmail, Outlook, or others)
  • Sudden drop in inbox placement (yesterday it worked, today it does not)
  • Bounce spikes (a flood of addresses suddenly rejecting your email)
  • Email authentication setup (SPF, DKIM, DMARC, the domain rules inbox providers check)
  • Switching email tools (Mailchimp to Klaviyo, Brevo to Iterable, etc.)
  • IP warming (slowly ramping up a brand-new sending setup)
  • Spam complaints (people hitting the report button)
  • Whether emails are landing in the inbox or the promotions tab
  • Engagement strategy (getting more opens and clicks)
  • Splitting your list into smaller, smarter groups
  • Win-back campaigns for subscribers who went quiet
  • When to stop emailing inactive subscribers
  • Rebuilding a damaged sender reputation
  • Why open rates dropped (and whether the number even means what it used to)

03No chatbot

How it works

Describe your problem in the form below. Include as much detail as you want. Paste error codes, screenshots of bounce messages, whatever you have.

I read it. Not an autoresponder, not a chatbot. A person who has stared at the same problem more than once.

You get an honest reply within 48–72 hours, often sooner. Either a direct answer or the right next thing to check.

04The catch, examined

Why is this free?

Because I have been stuck before too. Staring at bounce logs at midnight, Googling error codes, not sure who to ask. Most email questions fall into a handful of common patterns. Answering them takes me five minutes and saves you five hours.

If you need more than guidance, I also do done-for-you list reviews, but no pressure.

05Send now

Talk to me now

No account needed. No forms to fill out after this one.

Yanna-Torry Aspraki. Your message goes to her, not a queue.

Yanna-Torry Aspraki

Your message goes to me·I reply within 48–72 hours·Free, no pitch

No question is too basic. If you are not sure what SPF even is, that is exactly the kind of question I want.

You will hear back from me, a real person, within 48–72 hours.

Twice a month. Real changes only.

New questions, deliverability shifts at Gmail and Outlook, and any tool that landed since the last issue. No fluff, no upsell.

Send the symptom. I’ll name the cause.

Free, no pitch, no chatbot. A reply from me, signed, within 48–72 hours.

Talk to me now

Your email is making less money and the dashboard won’t say why. That’s not a mystery. It’s one of five causes, and yours can be named.

Send it in. I’ll read it myself.

Yanna-Torry Aspraki, sitting at a desk, looking at the camera. She’s the founder.

Yanna-Torry Aspraki

Founder, Review My Emails